Traditional Marketing Vs. Digital Marketing
What is Traditional marketing
Traditional Marketing means you are marketing / promoting your products / services through offline method and interacting with the customers /audience physically. This is an old method of Marketing. .
What is Digital Marketing
Digital Marketing is such that you are marketing your Products / services digitally by make use of Social Media Platforms, Website thus by reaching huge audience / public /customers worldwide. Every Businessmen / Industry has switched over to Digital Marketing because it is a fast and result oriented way of Marketing of your products.
Ways and means to do Traditional Marketing
Ways and means to do do Digital Marketing
a) Mouth Publicity
Advertising one to one or one to many.
b) Door to Door Campaign
Reaching Door to Door (either in the houses or shops / establishments and explaining the products and benefits.
c) Propagation / Events at Public Places like
- Melas
- Festivals
Conducts events through which details and quality of Products are explained.
d) Display of Placards / Boards
Details of products are either written by hand or printed are displayed on Roads and at Various places.
e) Print media like Newspaper Advertisements
Printed matter about the product is advertised at various places and at various languages.
f) Distribution of Magazines
Printed magazines are distributed at various places through agency.
g) Radio / FM Radio
Advertisement is done through radio.
h) Television
Advertisement made through TV giving features and quality of products.
a) Social Medias
i) Whatsapp advertisement / marketing
Whatsapp number is linked to Facebook, Instagram. This is called (CTA) button. By clicking this link, message / request comes from the Customer / Audience to Whatsapp no. so that one can understand customer’s requirement and a lead is generated.
ii) Facebook advertisements / marketing
Through this Platform products are advertised/ marketed by creating a separate page in which all the details of the products are exhibited thus by enhancing one’s reach to audience.
iii) Instagram advertisement / marketing
Through this media products are advertised / marketed by creating a link which is linked to Whtsapp no. by enhancing one’s reach to Audience thus by lead generation.
iv) Linked-in advertisement / marketing
Through this social media platform one can reach and communicate with a specific person by sending a request. Once the request is approved can interact and your products can be well explained and a lead generation can convert into good buyer.
v) E- mail marketing
Bulk e mails can be sent to customers. This is one way of marketing thus by lead generation which may convert into a good customer.
vi) Influencer marketing
Grow your customers with the help of influence and increase your business.
vii) Affiliate marketing
This is a promotion scheme in which the Company share a % of commission who does work as affiliate for the Company thus by enhancing Company’s business.
viii) Audios / Videos
By way of Audio / Video one can attract and engage the customers / audience.
ix ) Content / Blog
This is the most effective way of promoting / marketing of your products because in the Blog products are described well and address of Website is provided and all other social media links are also given so that any audience can reach easily and read the content and understand about the same.
x) Network marketing
Trusting on individual and developing a prsonal relation through which lead is generated and products are sold.
xi) SMS Marketing
Bulk SMSs are sent to prospective buyers and sales are generated.
xii) Organic marketing
Unpaid advertisement. Through this way sales are generated.
xiii) Inorganic marketing
Paid advertisement. Sales are generated by way of advertising.
xiv) Advertisement on Google and on Other Platforms, etc, etc.,
Through this platform one can reach the Customer who are interested about your service / Product and can increase traffic to your Website which may lead to a good / regular buyer.
b) Website
Benefits
a) Reach to the Local Public easily and can target the Audience and Customers.
b) Can reach to Broad public whether he / she has no Knowledge on the internet or social media platforms.
c) Can directly interact with the customers.
d) Products description are provided on the Hard copy.
Benefits
a) Wide reach.
b) Cost effective and immediate results.
c) Innovative and fast marketing
d) If you are planning with a low budget Digital Marketing is suitable for you and very much easier to control the budget.
e) One can target the specific and potential customers / audience especially with the age group and a Specific city.
f) With the help of Social Media online platforms one can reach Globally and do good business.
g) Soft copy of products / services are made available in the Website so that anybody can see at any given point of time.
h) One can keep track and measure of your Growth and control the budget and can improve your performance if need be.
i) Can monitor and get appropriate data of Sales / Marketing/ Budgeting.
j) Can track and analyse the feedback.
k) Two way communication between the buyer and the seller.
Demerit
a) Time consuming
By the time one reaches all the customers, fashion, trend, colour, interest may change depending on the product which are being marketed. Hence it is a Time consuming job marketing through Traditional Marketing.
b) Successful rate is less
We are able to reach minimum customers hence the rate of success is less thus by making less revenue..
c) One way communication
Can communicate only from Seller to buyer.
d) Advertisements can be costly for a small business
Cost of printing involves a huge amount, small businessmen can not afford to go in for.
e) Can not target a specific customer / age group
Company can not choose / specify the customer because the products which are being marketed are meant for specific age / group / city.
f) Return of Investment can no be accessed
Since everything is manual, tracking may take weeks / Months together because of which Loss / Profit can not be assessed immediately.
.
Demerit
a) Competition
There is stiff and cutthroat competition since the products are marketed worldwide.
b) Skills and training
Need to to give training to the people and develop and upgrade their skill which is a costly affair.
c) Changing of Marketing trends and interests
Marketing tools and trends are changing very fast so it is important to study and keep up to date with the Market.
d) Negative Feedback
Negative feed back from customers on your Website can affect your reputation of your brand.